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Renub Research has released a report titled “Global Augmented Reality (AR) Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2030,” which includes market percentage records and a thorough enterprise analysis. This report looks at the competition, geographic distribution, and growth potential of the global augmented reality (AR) market.

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Global Augmented Reality (AR) Market is predicted to grow at a compound annual growth rate (CAGR) of 36.84% from 2024 to 2030

The global augmented reality (AR) market is experiencing excellent growth, driven by technological improvements, rising industry demand, and a growing patron need for immersive virtual experiences. Advancements in AR technology, spanning hardware, software programs, and sensors, enhance realism and interactivity, increasing accessibility. Widely adopted in gaming, leisure, education, healthcare, retail, production, and logistics, AR transforms processes and creates novel user experiences. Concurrently, escalating consumer demand for AR is fuelled by sizable availability through devices like smartphones and headsets. Actively searching for AR experiences for daily activities, consumers contribute to the exceptional boom of the global AR market.

Likewise, augmented reality (AR) applications distinguish themselves by user-friendly setup and use, supplying accessibility throughout smartphones, tablets, and headsets, making sure a vast user demographic. The growing affordability of AR is proven by decreasing hardware costs, particularly headsets, and a surge in freely available AR applications. This shift is democratizing AR, improving accessibility and cost-effectiveness for both customers and businesses alike. The harmonious aggregate of intuitive interfaces and diminishing economic barriers fosters sizeable adoption of AR throughout diverse sectors, showcasing its transformative effect on consumer experiences and applications. So, the global augmented reality market is projected to grow to US$ 289.05 Billion by 2030.         

Besides, North America significantly drives the growth of the worldwide augmented reality (AR) market, driven by a solid technological infrastructure, numerous studies and development investments, and a concentration of innovative companies. Particularly in the United States, a sound regulatory environment, notably for AR clinical devices regulated by the U.S. Food and Drug Administration (FDA), encourages integration throughout industries and healthcare. Governments in the region actively support AR’s economic ability and growing conducive frameworks. Diverse packages, spanning gaming to healthcare, contribute to giant adoption, while AR’s position in a team of workers training enhances efficiency. These elements collectively place North America as a leading force in the international AR market.

Hardware dominates the worldwide augmented reality (AR) market due to its foundational role in enabling immersive experiences 

AR hardware, smart glasses, headsets, and devices present the necessary infrastructure for customers to interact seamlessly with augmented digital content. The demand for greater state-of-the-art and characteristic-rich AR stories propels non-stop advancements in hardware technologies. As an increasing number of industries integrate AR for training, layout, and customer programs, sturdy and efficient hardware solutions emerge critical, solidifying their dominance in propelling the giant adoption of augmented reality technologies globally.

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Component– Global Augmented Reality (AR) Market breakup from 2 viewpoints:

  1. Hardware
  2. Software

Head-up displays (HUDs) are expanding in the global augmented reality market because they can overlay digital information onto the user’s real-world surroundings

The head-up display (HUD) technology, frequently incorporated into automotive and aviation applications, complements protection, navigation, and standard consumer experience. The growing demand for hands-free and contextually applicable information in numerous industries and non-stop advancements in the HUD era are propelling their adoption. As HUDs provide a continuing integration of digital content into the user’s subject of view, their reputation and market share continue to grow.

Device Types – Global Augmented Reality (AR) Market breakup from 3 viewpoints:

  1. Head-mounted Displays
  2. Head-up Displays
  3. Others

Automotive applications lead the global augmented reality market because of their transformative impact on driving experiences

Augmented reality complements navigation, protection, and overall driver help, projecting critical information without delay onto the windshield. As the automobile industry embraces connected and autonomous technology, the demand for AR in heads-up displays, navigation systems, and contextual information delivery surges. This integration notably improves driver consciousness, lowering distractions. With the increasing consciousness of innovative and related vehicles, augmented reality in automotive applications stays at the vanguard of market growth and innovation.

Application – Global Augmented Reality (AR) Market breakup from 8 viewpoints:

  1. Automotive
  2. Healthcare
  3. Education
  4. E-commerce & Retail
  5. Entertainment & Gaming
  6. Industrial & Manufacturing
  7. Aerospace & Defence
  8. Others

The United States is leading the global augmented reality (AR) market

The U.S. is an international AR research hub, witnessing significant funding in modern-day AR hardware, software programs, and applications via universities, research establishments, and tech groups. This sustained innovation fuels the evolution of AR technology, driving the market increase. The vibrant venture capital atmosphere promotes AR startups, fostering innovation and new product introductions. With a tradition of early tech adoption, the U.S. experiences full-size recognition of AR applications, propelling demand. A favorable regulatory environment enables AR improvement, while various gaming, leisure, schooling, healthcare, retail, and manufacturing applications contribute to significant adoption. The U.S. additionally hosts a huge, skilled AR talent pool crucial for enterprise increase.

Country – Global Augmented Reality (AR) Market breakup from 21 viewpoints:

  1. United States
  2. Canada
  3. Germany
  4. United Kingdom
  5. France
  6. Italy
  7. Spain
  8. Switzerland
  9. Japan
  10. China
  11. India
  12. Australia
  13. South Korea
  14. Indonesia
  15. Mexico
  16. Brazil
  17. Argentina
  18. South Africa
  19. Saudi Arabia
  20. United Arab Emirates
  21. Rest of world

Competitive Landscape

Global augmented reality (AR) leaders include Kopin Corporation, Seiko Epson Corporation, Vuzix, Lenovo Group Limited, Samsung Electronics Co. Ltd, Google LLC (Alphabet Inc.), Apple Inc., and Microsoft Corporation.

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All companies have been covered from 3 viewpoints:

Company Analysis:

  1. Kopin Corporation
  2. Seiko Epson Corporation
  3. Vuzix
  4. Lenovo Group Limited
  5. Samsung Electronics Co. Ltd,
  6. Google LLC (Alphabet Inc.),
  7. Apple Inc.,
  8. Microsoft Corporation

About the Company: 

Renub Research is a Market Research and Information Analysis company with more than 15 years of experience in Research, Survey, and Consulting. Our research helps companies to take business decisions: on strategy, organization, operations, technology, mergers & acquisitions, etc. Till now we have published more than 9000 syndicated reports and worked on more than 750 custom research projects. Currently, we are supplying data to EMIS, Bloomberg, Thomson Reuters, etc. We support many blue-chip companies by providing them with findings and perspectives across a wide range of markets.

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